Blogging For Business Networking Class - Week 2
Week 2 we had a great turnout in class. This week we focused on becoming a RainMaker & How To Shoot Up The Search Engines.
What Is A RainMaker?
- A Blogger with an Outside Blog on ActiveRain
- Blogs are open to the public and not just members
- Get the full benefits of "Google Juice" as we like to call it
What Happens To RainMakers?
- More Exposure with Outside Blogs
- Google Juice - Very important to find consumers, leads & prospects
- Domain Name Branding - Free domain with subscription
- Multiple templates and styles to format your Outside Blog
- Undoubtedly 100 times more business from blogging
Power of Branding YOU versus Branding Your Company
- Consumers hire a person, not a brand
- Brand your strengths & services (they are not the same company wide)
- Not every 2 professionals are the same - emphasize this to your advantage
- People change companies, don't be stuck reinventing yourself if this happens to you
Tips For Shooting Up The Search Engines
- Block time each week to consistently blog
- Make an outline of the week's blog topics in advance when possible
- Keep your eyes open for useful information to share with your audience
- Read other blogs and magazines with related articles
- Use clearly identifiable keywords throughout your blog - 2-4% keyword density is the magic number
- Make use of your tags
- Fill out the name & descriptions for your photos
- Promote your blog on other websites
- Write about hyper-local content
- Make your posts very detailed to what you're writing about and try not to be too broad
ActiveRain Points:
225 Points Per Blog (Max. 10 per week)
25 Points Per Comment on other blogs (Max. 10 per day)
25 Points Per Re-blog
100 Points for Logging In
Points for Contests
Points for Inviting Members
LAST CLASS: Tuesday, September 7th @ 6:00PM TOPIC: Adding Style to Your Blog Adding Great Images Embedding Video Adding Style & Color to Your Blog
Kathleen Cooper Best Option *** RE/MAX Professional Associates *** LICENSED IN MA!
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Hi Kathleen,
I miss your blogging classes. Are you doing any in the mornings?
Conrad
Hi Conrad,
Not sure when I'll be holding the classes again after this series, but I'll let you know. Glad you enjoyed them!
Happy Labor Day!
Sincerely,
Kathleen