I USE FACEBOOK TO PICKUP DUDES...I MEAN PROSPECTS!
How are you using Facebook? There are millions of people on Facebook daily. Some are farming on imaginary farms, some are feeding their web pets and others are connecting with old high school friends. Most importantly, some are finding the advantages of using Facebook for their business.
You can setup Fan Pages easily on Facebook to promote your business or product. There are tons of Fan Pages out there for almost anything you can think of. This is the best way to grow awareness on Facebook for your business. I currently maintain 6 different Fan pages for everything from my real estate practice to my blogging group. Fan pages allow you to keep your fans updated. They are public pages versus your profile, which is more private. You can have unlimited fans on your Fan Page where you are cutoff at 5,000 friends on a profile account.
Some of the benefits of Fan Pages: - They Are An Extension of Your Profile
- Can Have Unlimited Fans
- They Are Public
- Can Be Used to Send Messages To Large Groups to Keep Them Updated
- You Can Share Links and Data on Your Page
- Engage With Fans
On my regular Facebook profile I add everyone local to my market area. Once they are your friend, you can invite them to become fans of your pages. I strive to keep my profile page interesting, professional and quirky to my style. People really get to know my personality from reading the posts on my wall. I like to keep it positive. This attracts more involvement from others than having a negative page.
When trying to attract more friends:
- Be Positive - More People Enjoy Good Messages and Vibes
- Be Yourself (As long as you're not offending others)
- Try To Stay Neutral
- Add Anyone Local to You That You Could Do Business With (You can always make separate groups to keep some things private if you wish)
- Join Groups and Start Conversations With Them
To keep track of who drops you as a friend you can use an application on Facebook called Friend Drop. It will tell you whether someone has deleted your or they just deleted their profile. If you post too often, sometimes people with smaller friends lists will delete you because you keep showing up and they're not interested. I try to post 1-3 posts per day and this includes my blogs that feed through to my wall.
Whatever you are doing on Facebook, enjoy it. It's great technology and I love it for more reasons than I can count!
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Amen amen amen, and amen!!!!! I pick up 1-2 clients a week + referrrals from Facebook. It's all about interacting and engaging. Great post!!
You gotta love Facebook but some agents use it incorrectly. I end up de-friending the ones that just keep posting listings non stop and have nothing useful to say or teach or any useful info. You have to mix posting listings with some helpful info about your neighborhood or the Facebook profile can be more of a turn-off than a turn-on.
Kathleen - I don't do FB or Twitter for that matter. Since I'm happily married, I'm not interested in trolling picking up dudes. I'm not interested in connecting with the losers people I went to high school with and when I want to "connect" with family and friends, I pick up the phone and call them.
I did have a FB acct for awhile and while I tried to keep it professional, the only thing I picked up from it were stalkers so I deleted it after about a year.
I am picking up clients and referrals from it, too! Took some time to harvest, bust just as any Internet source for leads it is to be expected.
With 4 young kids and a full time real estate business with my husband, I don't always have the time to pickup the phone and update all of the friends and family we have across the country. Facebook has allowed us a way to do that efficiently at the same time.
I even have a fan page just for Cooper Family Videos. My 75 year old father in-law who is also on Facebook loves it!
You just have to know how to maintain it properly to get it to work for you, but it's essential in our field.
I'm still not comfortable with the look of my Facebook fan page and have not made it public yet. But I have picked up a few clients from my regular Facebook page and from my Google Group page...and, of course, my ActiveRain blog!
Oh, come on Craig! You're a pro! I bet your page looks great. Get it out there and start making it work for you! =)
If you, as an agent, are not using Facebook, I think you are doing yourself a disservice. There are so many applications and ways to use it---some incorrectly (as you stated) and some geared for business. It is a great tool, and I enjoy the endless possibilities.
Kathleen, I have a FB account but I really haven't used it much. This is a helpful post for me!
What do you do when real estate agents ask to be your friend, as well as other MLS board agents? I told myself I would not, but I accepted them to not offend them and now my newsfeed(I believe that's what it is called) is nothing but listings and real estate brags and accomplishments from other agents. Discouraged with Facebook.
We just launched our Fan Page - BigRedTeam and now have to start populating it with content !
@ Bruce - I friend real estate agents for networking purposes. I have lists that I keep everyone in and one of those lists is called "real estate agents", "mortgage people", "past clients", "contacts", etc. This way you can change who can see what by groups. I've met so many local real estate agents on Facebook and now have built such good friendships that it will be easy to co-broke with them in the future.
Our Team Leung Fan Page recently went live so this was very helpful information. I am definitely going to add the Friend Drop application. Thanks!
I love Facebook and have made a lot of great connections. These are great tips. It is a great place to have fun, but as you stated, wise to be careful ;)