Blogging For Business Networking Class - Week 2
Week 2 we had a great turnout in class. We had more people show up that weren't able to make it last week. This week we focused on becoming a RainMaker & How To Shoot Up The Search Engines.
What Is A RainMaker?
- A Blogger with an Outside Blog on ActiveRain
- Blogs are open to the public and not just members
- Get the full benefits of "Google Juice" as we like to call it
What Happens To RainMakers?
- More Exposure with Outside Blogs
- Google Juice - Very important to find consumers, leads & prospects
- Domain Name Branding - Free domain with subscription
- Multiple templates and styles to format your Outside Blog
- Undoubtedly 100 times more business from blogging
Power of Branding YOU versus Branding Your Company
- Consumers hire a person, not a brand
- Brand your strengths & services (they are not the same company wide)
- Not every 2 professionals are the same - emphasize this to your advantage
- People change companies, don't be stuck reinventing yourself if this happens to you
Tips For Shooting Up The Search Engines
- Block time each week to consistently blog
- Make an outline of the week's blog topics in advance when possible
- Keep your eyes open for useful information to share with your audience
- Read other blogs and magazines with related articles
- Use clearly identifiable keywords throughout your blog - 2-4% keyword density is the magic number
- Make use of your tags
- Fill out the name & descriptions for your photos
- Promote your blog on other websites
- Write about hyper-local content
- Make your posts very detailed to what you're writing about and try not to be too broad
ActiveRain Points:
225 Points Per Blog (Max. 10 per week)
25 Points Per Comment on other blogs (Max. 10 per day)
25 Points Per Re-blog
100 Points for Logging In
Points for Contests
Points for Inviting Members
NEXT CLASS: Tuesday, July 6 @ 9:00AM TOPIC: Adding Style to Your Blog Adding Great Images Embedding Video Adding Style & Color to Your Blog
Kathleen Cooper Best Option *** RE/MAX Professional Associates *** LICENSED IN MA!
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Excellent run down on what it is all about, where folks need to beef up.
Kathleen, I am really enjoying this workshop and just know that I am ahead of the game in the office with this stuff! Thank you so much for teaching the class! LOVE IT!
Thank you for sharing all this information. You have no idea how much it is helping.
Kathleen,
What an awesome,informative class. I have had an active rain account that I did nothing with for a year and tonite, thanks to you I have written my first blog.
Thanks again
Kathleen.....that was very good information.....learned several things that I was not aware of....
I'm so glad everyone is finding this information and the classes useful! Can't wait for the next one. Have lots to share! =)
Sincerely,
Kathleen
Hi Kathleen , went to DC. Raincamp ,it was a blast and full of info. Glad to see you're back w/ KW !!!
Excellent post! Great and valuable information's! very nice rundown on the whole process!
Thanks for sharing,
Adam
Hi Robert,
I updated the blog. That was a typo. Sorry, and thanks for letting me know about it!
Sincerely,
Kathleen