Sleepless in Sturbridge: Massachusetts

Recap of Week 2 Blogging For Business Networking Class in Worcester

Blogging For Business Networking Class - Week 2

Week 2 we had a great turnout in class.  This week we focused on becoming a RainMaker & How To Shoot Up The Search Engines.

What Is A RainMaker?

  • A Blogger with an Outside Blog on ActiveRain
  • Blogs are open to the public and not just members
  • Get the full benefits of "Google Juice" as we like to call it

What Happens To RainMakers?

  • More Exposure with Outside Blogs
  • Google Juice - Very important to find consumers, leads & prospects
  • Domain Name Branding - Free domain with subscription
  • Multiple templates and styles to format your Outside Blog
  • Undoubtedly 100 times more business from blogging

Power of Branding YOU versus Branding Your Company

  • Consumers hire a person, not a brand
  • Brand your strengths & services (they are not the same company wide)
  • Not every 2 professionals are the same - emphasize this to your advantage
  • People change companies, don't be stuck reinventing yourself if this happens to you

Tips For Shooting Up The Search Engines

  • Block time each week to consistently blog
  • Make an outline of the week's blog topics in advance when possible
  • Keep your eyes open for useful information to share with your audience
  • Read other blogs and magazines with related articles
  • Use clearly identifiable keywords throughout your blog - 2-4% keyword density is the magic number
  • Make use of your tags
  • Fill out the name & descriptions for your photos
  • Promote your blog on other websites
  • Write about hyper-local content
  • Make your posts very detailed to what you're writing about and try not to be too broad

ActiveRain Points:

225 Points Per Blog (Max. 10 per week)

25 Points Per Comment on other blogs (Max. 10 per day)

25 Points Per Re-blog

100 Points for Logging In

Points for Contests

Points for Inviting Members

LAST CLASS:  Tuesday, September 7th @ 6:00PM TOPIC:  Adding Style to Your Blog Adding Great Images Embedding Video Adding Style & Color to Your Blog

THIS BLOG WAS BROUGHT TO YOU BY:
Kathleen Cooper
JCKC Realty Keller Williams
508-365-3567
www.JCKCRealty.com
www.Facebook.com/JCKCRealty

 

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0 comments • Kathleen Cooper, Broker, SRES, REALTOR® • August 31 2010 07:57AM

A Happy Past Client's Testimonial! =)

A Happy Past Client's Testimonial!  =)

Testimonials are an important part of business.  This week I've shared an easy way to get them in my post HOT TIP For The Week To Improve Your Business - post closing surveys.  I sent out a batch this week and noticed one of my sellers unsubscribed to it so I immediately sent them an email to make sure it wasn't because they were unhappy with our services.  Here was his powerful testimonial response:

"James and you were excellent and we would happily refer anyone to you.  The process was smooth (very surprised) and both of you kept in contact with us, while the other Realtors would not respond to our e-mails.  You both did more work within a short period of time for us than 2 other Realtors couldn't do within 2 1/2 years.....I'm sure Kim filled u in on the history.  We were very pleased with your feedback and listened to us with ours.  Please don't loose that.  Thank you again and I'm sure Kim would agree.  Keep up the good work.  Communication is important.
Dom Sulfaro"

Kim and Dom were a pleasure to work with.  They found us online after unsuccessfully being on the market for several years with other REALTORS.  They owned a very unique property that took some good marketing and pricing strategies to get noticed and sold.  Thank you for the opportunity to serve you Kim & Dom!  

THIS BLOG WAS BROUGHT TO YOU BY:
Kathleen Cooper
JCKC Realty Keller Williams
508-365-3567
www.JCKCRealty.com
www.Facebook.com/JCKCRealty

 

If You Like This Post, Suggest It To Be Featured! 

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11 comments • Kathleen Cooper, Broker, SRES, REALTOR® • August 30 2010 10:18PM

JUST SOLD - South Pond Home Sales in Sturbridge - 01566

South Pond Waterfront Home For Sale

 

JUST SOLD by JCKC Realty Keller Williams!  This lovely home located at 72 S Shore Road on South Pond in Sturbridge SOLD on August 18, 2010 for $425,000.  Congratulations to our sellers Matt & Janice!  

List Price:  $435,000
Sale Price:  $425,000
Bedrooms:  4
Bathrooms:  3.5
Living Area:  3200 SQFT

If you are thinking about buying or selling real estate, we'd love to work with you!  Let  JCKC Realty show you what we do to get homes sold fast and to negotiate the best price on your next home purchase.

If you are looking to buy or sell a home in Sturbridge, click the link to get started or give us a call.  We are happy to help.

This was one of many sales made by JCKC Realty.

 

THIS BLOG WAS BROUGHT TO YOU BY:
Kathleen Cooper
JCKC Realty Keller Williams
508-365-3567
www.JCKCRealty.com
www.Facebook.com/JCKCRealty

 

If You Like This Post, Suggest It To Be Featured! 

Sleepless in Sturbridge

           



 

8 comments • Kathleen Cooper, Broker, SRES, REALTOR® • August 19 2010 12:13PM

Spencer Playground - Playgrounds In Spencer MA (01562)

SPENCER PLAYGROUND - PLAYGROUNDS IN SPENCER MA (01562)
Great Place For Children of All Ages!



Located in Spencer, MA on the corner of 
Smithville Road and Meadow Road (Route 31)



Great Place For:
  • Picnicking
  • Kite Flying
  • Frisbee
  • Grilling
  • Walking
  • Making New Friends
  • Playing
  • Enjoying the Beautiful Weather
Come check out Spencer Playground located in Spencer MA.  Great for all seasons!  Especially beautiful in the Spring and Fall months.  Kids of all ages will enjoy what this park has to offer.  

THIS BLOG WAS BROUGHT TO YOU BY:
Kathleen Cooper
JCKC Realty Keller Williams
508-365-3567
www.JCKCRealty.com
www.Facebook.com/JCKCRealty

 

If You Like This Post, Suggest It To Be Featured! 

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4 comments • Kathleen Cooper, Broker, SRES, REALTOR® • August 07 2010 01:44PM

Tour Sturbridge's #1 Real Estate Office - Keller Williams Opening Very Soon

Tour Sturbridge's #1 Real Estate Office - Keller Williams Opening Very Soon

  • HIGHEST COMMISSION SPLITS
  • ELIGIBILITY TO MAKE 100% COMMISSION
  • PROFIT SHARING
  • BEST FREE TRAINING (ONLINE & CLASSROOM STYLE)
  • FREE CLASSES TO GET LICENSED
  • RANKED #1 IN BUYER'S SATISFACTION 3RD YEAR IN A ROW
  • LEARN FROM MANY TOP PRODUCERS INCLUDING SETH CAMPBELL IN THE TOP 1% OF THE NATION

THIS BLOG WAS BROUGHT TO YOU BY:
Kathleen Cooper
JCKC Realty Keller Williams
508-365-3567
www.JCKCRealty.com
www.Facebook.com/JCKCRealty

 

If You Like This Post, Suggest It To Be Featured! 

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5 comments • Kathleen Cooper, Broker, SRES, REALTOR® • August 03 2010 04:31PM

JUST SOLD - HOLLAND MA HOME SALES - (01521)

JUST SOLD - HOLLAND MA HOME SALES - (01521)

 

JUST SOLD by JCKC Realty Keller Williams!  This lovely home located at 9-11 Brimfield Road in Holland closed today, July 29th.  Congratulations to our sellers Kim & Dom and our buyer Normand!  We represented both parties in this transaction.  We work very hard to find buyers for our properties.

List Price:  $189,900
Sale Price:  $174,000
Bedrooms:  4
Bathrooms:  2
Living Area:  1920 SQFT

If you are thinking about buying or selling real estate, we'd love to work with you!  Let  JCKC Realty show you what we do to get homes sold fast and to negotiate the best price on your next home purchase.

If you are looking to buy or sell a home in Holland, click the link to get started or give us a call.  We are happy to help.

This was one of many sales made by JCKC Realty.

THIS BLOG WAS BROUGHT TO YOU BY:
Kathleen Cooper
JCKC Realty Keller Williams
508-365-3567
www.JCKCRealty.com
www.Facebook.com/JCKCRealty

 

If You Like This Post, Suggest It To Be Featured! 

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4 comments • Kathleen Cooper, Broker, SRES, REALTOR® • July 29 2010 06:18PM

Boston RainCamp Top Tips & Useful Tools You May Not Know - Part 2

Boston RainCamp Top Tips &
Useful Tools You May Not Know - Part 2

Hello everyone!  Sorry for the little delay in posting part 2 of my Boston RainCamp series.  I was trying to pay more attention so I wasn't stumped when I was called on again and I also had the opportunity to speak on the agent panel.  The second part of the day was jam packed with tons more stuff that I couldn't wait to share with you all!  Here goes it:

Google Alerts - I use Google alerts currently to keep track of every time my name or business name is published somewhere on the web.  A good example was when the Worcester Business Journal published a technology article featuring me, I was immediately alerted by Google and was able to click the link to find the article.  You can have alerts setup for any words, phrases or names that you'd like.  

Google Voice - Get a free telephone number that you can use for everything.  You can set it to ring your home, mobile or office number.  Ben told us how he uses it to ring all of his buyer's agents at the same time and whoever answers it first gets the lead.  Do you think they answer their phones?  I do!  

NameCHK.co m - Use this site to check for your user name on 100s of social networking sites so you can secure it if it is still available.  

GeoChirp - GeoChirp is a great tool to use to help supplement your Twitter account.  You can do radius searches around you to find local tweeters and follow them.  You have a 50% chance of getting them to follow you back.  

Logotournament.com - For about $200 you can have several companies competing to create the perfect logo for you.  

SEO Quake - Investigate the search engine optimization for websites.  

Yahoo To Count Links - Having links to your website is a very important part of getting it to rank.  If you go to Yahoo and in the search type:  Link:www.YourWebsite.com   you will see how many links your sites have.  So far I had 859 links on my www.JCKCRealty.com site.  Not bad thanks to blogging!  

Thanks again to Ben Kinney & crew for an awesome RainCamp in Boston!  I can't wait until you're all back in the area to come again!  

To read Part 1 of Boston RainCamp's tips and tools, click on the link. 

THIS BLOG WAS BROUGHT TO YOU BY:
Kathleen Cooper
JCKC Realty Keller Williams
508-365-3567
www.JCKCRealty.com
www.Facebook.com/JCKCRealty

 

If You Like This Post, Suggest It To Be Featured! 

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7 comments • Kathleen Cooper, Broker, SRES, REALTOR® • July 27 2010 08:04PM

Boston RainCamp Top Tips & Useful Tools You May Not Know - Part 1

Boston RainCamp Top Tips & Useful Tools 
You May Not Know - Part 1

The first half of RainCamp went over a lot of useful tips and tools to use to help increase your business online.  To my surprise, a lot of them have not heard about and haven't been using.  I wanted to share these with you and I will feature a part 2 after the second portion of the day to add even more.  

Google Wonderwheel - For all of you people with ActiveRain accounts that think you can't blog because you don't know what to write about, think again!  Google Wonderwheel will show you what phrases have been searched locally to you and you can write your posts around these phrases.  This will get you some massive Google Juice.  Why not try it?

Slydial.com - Very neat!!!  Will allow you to input your phone number and the number you wish to call, then it will call that number for you, go straight to voicemail and show up as a missed call on that receiver's phone.  This will save you lots of time if you're looking to leave someone a quick message and don't wish to catch them in person on the phone.  It will look like you called, without really making the call.  This is going to come in very handy for me!  

HitTail - Ever wonder what keywords are doing the most work for your site?  This will allow you to search the top keywords on your websites.  Very valuable to keep working on your SEO on Google.  Help drive more traffic to your site by being informed.  

Goldmail - Send video emails to prospects that may not be responding to traditional emails.  You can get very creative here to help draw out some interaction.  I'm going to start implementing this into my business right away.  Video blogging and emailing are becoming more and more popular.  Jump on the train!
HitWise - Keep track of all of the top sites ranked by number of hits.  Sites like Realtor.com, Zillow, YouTube, etc. are ranked among some of the top, but that can change.  Make sure to adjust your advertising accordingly to get the maximum return on your investment.  

Klout.com - Use Klout.com to see how much influence you have on your Twitter account.  Make sure you're getting interaction and using Twitter effectively and not just tweeting to the wind.  

I hope that you were able to use some of these useful tips and tools in your business.  I love learning new things and finding what works for my business.

 

THIS BLOG WAS BROUGHT TO YOU BY:
Kathleen Cooper
JCKC Realty Keller Williams
508-365-3567
www.JCKCRealty.com
www.Facebook.com/JCKCRealty

 

If You Like This Post, Suggest It To Be Featured! 

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16 comments • Kathleen Cooper, Broker, SRES, REALTOR® • July 26 2010 11:45AM

JUST SOLD - SOUTHBRIDGE MA HOME SALES - (01550)

 

JUST SOLD - SOUTHBRIDGE MA HOME SALES - (01550)
 

JUST SOLD by JCKC Realty Keller Williams!  This lovely home located at 665 Dennison Drive in Southbridge closed today, July 23rd.  Congratulations to our buyer Bea!

List Price:  $189,900
Sale Price:  $183,000
Bedrooms:  3
Bathrooms:  1
Living Area:  1716 SQFT

If you are thinking about buying or selling real estate, we'd love to work with you!  Let  JCKC Realty show you what we do to get homes sold fast and to negotiate the best price on your next home purchase.

If you are looking to buy or sell a home in Southbridge, click the link to get started or give us a call.  We are happy to help.

This was one of many sales made by JCKC Realty.

 

THIS BLOG WAS BROUGHT TO YOU BY:
Kathleen Cooper
JCKC Realty Keller Williams
508-365-3567
www.JCKCRealty.com
www.Facebook.com/JCKCRealty

 

If You Like This Post, Suggest It To Be Featured! 

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4 comments • Kathleen Cooper, Broker, SRES, REALTOR® • July 24 2010 03:46PM

JUST SOLD - STURBRIDGE MA CONDO HOME SALES - (01566)

 

JUST SOLD - STURBRIDGE MA CONDO HOME SALES - (01566)

 

JUST SOLD by JCKC Realty Keller Williams!  This lovely home located at 5 Fairview Park Road in Sturbridge closed today, July 23rd for $105,000.  Congratulations to our seller Bea!

List Price:  $109,000
Sale Price:  $105,000
Bedrooms:  2
Bathrooms:  1
Living Area:  800 SQFT

If you are thinking about buying or selling real estate, we'd love to work with you!  Let  JCKC Realty show you what we do to get homes sold fast and to negotiate the best price on your next home purchase.

If you are looking to buy or sell a home in Sturbridge, click the link to get started or give us a call.  We are happy to help.

This was one of many sales made by JCKC Realty.

 

THIS BLOG WAS BROUGHT TO YOU BY:
Kathleen Cooper
JCKC Realty Keller Williams
508-365-3567
www.JCKCRealty.com
www.Facebook.com/JCKCRealty

 

If You Like This Post, Suggest It To Be Featured! 

Sleepless in Sturbridge

           



 

5 comments • Kathleen Cooper, Broker, SRES, REALTOR® • July 24 2010 08:49AM