Social Media Strategies You Should Be Focusing on For 2011
Social media is here to stay people! It's time to embrace it and put some focus into it for 2011. I'm still amazed by the number of professionals that only use Facebook to keep in touch with family members or that Tweet about movies and food when they're missing a piece of the pie. Lets discuss some of the top social media gatherings and ways to streamline your presence on them.
Facebook - By far, my favorite place to be social. Facebook is great because there are a million ways to find people on here and socialize with them & their sphere. Post daily and try to get interactions.
Twitter - A little more of a challenge for some, but who doesn't love a great challenge? When you get the hang of it, Tweeting can be fun and addictive! Tweet towards the followers you're looking to gain & tweet often.
ActiveRain - Best place for real estate professionals to blog. So much great info to share and learn from. I find I get even more than I share on here. This should be the #1 or close 2nd place to get started when getting into the business. Try to blog 3x per week and work your way up to 5. Write lots of hyper-local content.
LinkedIn - Used a lot for recruitment, LinkedIn is a great place to network 
with professionals.
with professionals. FourSquare - Reminds me a bit of Twitter tweaked a bit. Check-in to local hot spots and see what other FourSquare users are close by. Also take advantage of specials now being advertised to FourSquare users such as free appetizers and discounts. If you don't like the idea of people knowing where you are when you're there, you can always check-in as you're leaving. Link to your Facebook so your friends can check it out, too.
Google buzz - If you use Google Talk it will automatically update your Buzz with status updates. Using TweetDeck you can update your Buzz, Twitter, Facebook & Myspace all at one time. Great way to stay in front of Gmail users. With all of the Droid phones out there, this is becoming a huge population.
YouTube - #1 Video search engine, need I say more? YouTube has taken over cyberspace and is changing the way we do business. If you're not on video yet, you need to get a handheld camera and get there!
If you don't know where to start, begin with 2-3 of these and work your way up to being social on them all. Link your Facebook to your Twitter account so your updates automatically post there. ActiveRain also lets you link your blog to Twitter. Use platforms such as TweetDeck or HootSuite to post to your Facebook, Twitter, FourSquare and Google Buzz with one post. Social media is not all that time constraining like people make it out to be. Get over the excuses of why not to use them and start embracing the reasons why to use them!
Happy Socializing! 
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