I'VE BEEN THROWING MONEY AWAY INTO A DUMPSTER...I MEAN REALTOR.COM
This past year I have been throwing my money away into a dumpster! Well okay, not really a dumpster but it sure did feel like it! I signed up for enhanced listings, featured homes & featured CMA with REALTOR.com and have been paying close to $500/month for these services. Did I close any homes from it? NO!!!
Here are the facts. Another local agent had the zips I wanted for the featured CMA so I was told I could buy more, further out zips and just farm the towns I wanted with the postcards they mail. This brought in very minimal leads. The actual zips I paid for brought in about 20 leads give or take from the entire year!!! That's a year of people visiting REALTOR.com and asking for a CMA in as many as 9 major zip codes. You mean to tell me that there are only 20 people throughout the year visiting your site, signing up and asking for my help and I'm supposed to be able to have a good return on my investment this way? I don't think so!
As far as the featured homes and enhanced listings go, I got very minimal email inquiries from people on the site looking at my listings. Not much to work with. As month after month passed I cringed dishing out the cash to pay for these products.
When my Featured CMA was nearing it's end I was asked by my sales rep to give up some of the zips if I wasn't planning on renewing because they had an agent interested. I was very happy to let it go early, but it almost cost me the extra month for NO advertising! That was crazy! Luckily I asked for them to not charge if they were selling it to someone else and they didn't. Now they're acting like they gave me a big break, which is not the case. They did what they should have done, what was fair.
I was going to keep my enhanced listings just to keep sellers happy until they told me that they were going to charge me MORE money because I am carrying more listings than last year. If you've never had enhanced listings, here is how they work. You go on REALTOR.com manually and add more photos, tag-lines and info to your listings. They do nothing for you automatically. So why then would they charge ME more money for having more listings on their site? It doesn't cost them anymore money or time or effort. If anything, it takes up more of my time so they should be giving me a break!
I've decided to say Sianara to REALTOR.com since there has been no real benefits to having them and they're trying to scam me into paying more for less on year 2. I think my marketing dollars will be better spent on Zillow or Trulia.
Kathleen Cooper Best Option *** RE/MAX Professional Associates *** LICENSED IN MA!
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Okay horse enthusiasts! I want to see your guns! What types of marketing do you use on your horse and equestrian properties? I've been doing some research and came across a few interesting sites that will place classified ads for these types of properties for a fee. I'm kind of skeptical when deciding which one because they all have different fees and looks to them, and I want to make sure I pick the one that buyers see! Here are a few of my top choices: