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What's All of This Checking-In Business Going Around on Facebook, Twitter & FourSquare?

What's All of This Checking-In Business Going Around on Facebook, Twitter & FourSquare? 

Over the past few months I've picked up on FourSquare as another form of social networking.  I can't recall how I first heard about it, but basically it's an application you can download for free on your smart phones and a website you can visit online.  I have mine linked to my Facebook & Twitter accounts so it automatically posts to all 3.  

More and more I'm being asked what FourSquare is and what are it's benefits.  FourSquare is a service based game used for social networking and marketing.  There are several advantages to using it:

  • Recognition - Have fun checking-in & earning points, badges and mayorships of local hot spots.  
  • Social Meetings - Lets your friends know where to hang.  
  • Orientation - Colleges are using FourSquare at orientations and to help students learn their way around the campus.
  • Viral Effect - Marketing and reviews get blasted out to Facebook & Twitter in addition to FourSquare. 
  • Special Offers - Big Businesses are offering special incentives for checking-in and showing them the app. 
  • Customer Insight & Word of Mouth - Give and read reviews of local businesses.  

So are geo-location applications such as FourSquare safe?  As with anything, there certainly are downsides to using something like FourSquare.  Here are some tips to keeping it safe & enjoyable:

  • Do not post your home address on FourSquare - You can list a general address or range.
  • If you're afraid of people finding out through Twitter that you're not home, don't link them!
  • Rather than checking into a location when you first get there, check-in when you're leaving.
  • Closely monitor your friend requests.
Check it out and lets be friends!

 

 
 
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