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Ready to Rock n Roll? Blogging Classes Start Back Up Tomorrow!
1 comment • Kathleen Cooper, RE/MAX,Broker, REALTOR® • January 03 2011 10:45AMRecap of Week 2 Blogging For Business Networking Class in Worcester
Blogging For Business Networking Class - Week 2
Week 2 we had a great turnout in class. This week we focused on becoming a RainMaker & How To Shoot Up The Search Engines.
What Is A RainMaker?
- A Blogger with an Outside Blog on ActiveRain
- Blogs are open to the public and not just members
- Get the full benefits of "Google Juice" as we like to call it
What Happens To RainMakers?
- More Exposure with Outside Blogs
- Google Juice - Very important to find consumers, leads & prospects
- Domain Name Branding - Free domain with subscription
- Multiple templates and styles to format your Outside Blog
- Undoubtedly 100 times more business from blogging
Power of Branding YOU versus Branding Your Company
- Consumers hire a person, not a brand
- Brand your strengths & services (they are not the same company wide)
- Not every 2 professionals are the same - emphasize this to your advantage
- People change companies, don't be stuck reinventing yourself if this happens to you
Tips For Shooting Up The Search Engines
- Block time each week to consistently blog
- Make an outline of the week's blog topics in advance when possible
- Keep your eyes open for useful information to share with your audience
- Read other blogs and magazines with related articles
- Use clearly identifiable keywords throughout your blog - 2-4% keyword density is the magic number
- Make use of your tags
- Fill out the name & descriptions for your photos
- Promote your blog on other websites
- Write about hyper-local content
- Make your posts very detailed to what you're writing about and try not to be too broad
ActiveRain Points:
225 Points Per Blog (Max. 10 per week)
25 Points Per Comment on other blogs (Max. 10 per day)
25 Points Per Re-blog
100 Points for Logging In
Points for Contests
Points for Inviting Members
LAST CLASS: Tuesday, September 7th @ 6:00PM TOPIC: Adding Style to Your Blog Adding Great Images Embedding Video Adding Style & Color to Your Blog
Kathleen Cooper Best Option *** RE/MAX Professional Associates *** LICENSED IN MA!
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THIS BLOG WAS BROUGHT TO YOU BY: YOUR Social Media Girl Phone: 508-444-2673 |
2 comments • Kathleen Cooper, RE/MAX,Broker, REALTOR® • August 31 2010 07:57AMWeek 1: Blogging For Business in Worcester
Week 1 of our Blogging For Business Networking Class was a success! We had a great turnout of interested bloggers and newbies looking to learn more. We had people from several other industries.
Week 1 we focused on where to start with blogging. I went over the 3 most popular places to blog and focused on my favorite - ActiveRain. ActiveRain is a great place to blog for people in the real estate industry because it is simple, established and Google loves them. I've been blogging on ActiveRain since January 2007 and I can't say enough good about my experiences here in the Rain.
I've tried WordPress and Blogger, but nothing keeps me coming back for more like ActiveRain. Whether you're simple like me where you'll find the WYSIWYG very helpful in writing your blog posts or you're advanced and can understand how to write and customize your blogs in HTML, AR is for you.
Yesterday we went over the basic necessities for any blog:
- Catchy Title - Something that best describes what you're blogging about
- Content - Good content with key words and phrases spread throughout
- Tags - Keywords or search phrases that will help your blog be found by people searching on Google
- Links - You want to have links that will bring readers to your website or Facebook fan page so they can engage with you further
We also talked about what to put into your ActiveRain Profile:
- Detailed biography with your work experience
- All Contact Info - Email, Websites, Phone, Office Address, Twitter and Facebook pages
- Links and/or pictures of your listings or sold properties
- Specialties & Designations
- Client Testimonials
Some Great Topics To Start Blogging About:
Market Stats
Home Staging
Short Sales
Foreclosure Market
New Construction
Community Events/Local Businesses
I'm very proud of the class participants that are already taking the first steps into developing their blogs. I look forward to working with you as you progress and look forward to all of us helping each other grow.
Next class is Becoming a Rainmaker & How to Shoot Up the Search Engines.
Please join us for the next class in Worcester. We are meeting from 6-7PM Tuesday, August 24th at 324 Grove Street - Worcester Keller William
Kathleen Cooper Best Option *** RE/MAX Professional Associates *** LICENSED IN MA!
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THIS BLOG WAS BROUGHT TO YOU BY: YOUR Social Media Girl Phone: 508-444-2673 |
6 comments • Kathleen Cooper, RE/MAX,Broker, REALTOR® • August 13 2010 02:56PMBlogging For Business Networking Class - Week 5
BLOGGING FOR BUSINESS NETWORKING CLASS - WEEK 5
THE ANATOMY OF A BLOG- Catchy
- Controversial
- Descriptive
- Humorous
- Break Post Into Parts
- Explain What Sections Are About
- Grab Attention to Your Post
- Grab The Reader
- Sprinkle Tidbits of What Your Blog Will Be About
- Make It Enticing, But Don't Give Away Everything
- Make Them Want To Read More
- Great For People That Scan Through Blogs
- Help Let The Reader Know if There's Good Info To Read
- Stand Out & Provide Good Information
- Write Your Blog to Your Keywords
- Choose Keywords That Consumers Would Type in Google
- Add Links to Websites
- Bookmark Button
- Social Media Links
- Comments Section
- Related Posts
NEXT CLASS: Tuesday, August 3rd @ 9:00AM TOPIC: BLOGGING PARTY - Come Have Some Food, Fun & Ask Those Questions You've Always Wondered About Blogging!
To Read About What We Covered in Past Weeks Check Out These Posts:
Blogging For Business Networking Class - Week 1
Blogging For Business Networking Class - Week 2
Blogging For Business Networking Class - Week 3
Blogging For Business Networking Class - Week 4
Kathleen Cooper Best Option *** RE/MAX Professional Associates *** LICENSED IN MA!
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THIS BLOG WAS BROUGHT TO YOU BY: YOUR Social Media Girl Phone: 508-444-2673 |
8 comments • Kathleen Cooper, RE/MAX,Broker, REALTOR® • July 22 2010 10:51AMBlogging For Business Networking Class - Week 4
BLOGGING FOR BUSINESS NETWORKING CLASS - WEEK 4
Week 4 of our Blogging For Business Networking Class was a great day for learning. The group shared many ideas with each other and I think we all walked away with something new. Thank you to those of you that have been returning week after week and welcome to the new people we had join us this week. To see what we've covered in past weeks, check out the blog posts below.
Today's class was called the Ins & Outs of ActiveRain. Here is what was covered:
Comment Etiquette
- Be Genuine
- Make it Relative to the Post
- Start Some Dialect
- Don't Try and Steal the Show
The Power of Re-Blogging
- Find Blogs That Flow With Your Theme
- Re-Blog Posts That Are Creative & Informative
- Use Re-Blogs to Strengthen Your Weaknesses
- Try To Avoid Re-Blogging Other Local Posts From the Same Profession
Calling The Shots - Suggesting Posts
- Suggest Posts that are Creative
- Suggest Posts that are Informative
- Suggest Posts that are Well Written
Subscribing & Being Subscribed To
- Subscribe to Bloggers You Enjoy Reading & Following
- Keep Your Blog Current For Your Subscribers
- Comment on Blogs You Subscribe To
- See Who Subscribes to Your Blog Under Stats
How To Add a Facebook Badge
- Go onto Your Facebook Wall - See Bottom Left Corner
- Click on Create a Profile Badge
- Click on "Other" and Copy Code
- Paste Code in Blog Description Box Under Settings on ActiveRain
Adding a Signature
- Go to Settings and Scroll Down to Signature
- Insert Button Images That You Can Get Online
- Link Buttons to Websites and Other Social Media
- Put All Contact Info & Slogans in Your Signature
Add Twitter Account
- Under Settings Scroll Down to Twitter Section
- Add User name & Password to Auto Post Blogs on Twitter
Lastly we discussed how to bookmark blogs, located bookmarked blogs and how to invite people to join ActiveRain. All in all we had a very informative class with lots of great interaction. Thanks for joining us!
NEXT CLASS: Tuesday, July 20th @ 9:00AM TOPIC: The Anatomy of a Blog
To Read About What We Covered in Past Weeks Check Out These Posts:
Blogging For Business Networking Class - Week 1
Blogging For Business Networking Class - Week 2
Blogging For Business Networking Class - Week 3
Kathleen Cooper Best Option *** RE/MAX Professional Associates *** LICENSED IN MA!
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THIS BLOG WAS BROUGHT TO YOU BY: YOUR Social Media Girl Phone: 508-444-2673 |
8 comments • Kathleen Cooper, RE/MAX,Broker, REALTOR® • July 13 2010 01:00PMContent © 2009 'Frequent Contributors'. Design © 2009 ActiveRain Corp.
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